Why St. Paul Homeowners Are Choosing Custom Hardwood Flooring Over Prefab Options
At Timberwolf Hardwood Floors, we know that homeowners in St. Paul care about quality. When it comes to flooring, that often means moving away from off-the-shelf options and choosing a custom solution. Custom hardwood flooring gives you better results, longer-lasting materials, and a better fit for your home’s unique design.
We’ve worked with families across the Twin Cities for over 35 years, helping them install hardwood floors that reflect their style and hold up over time. If you’re exploring custom hardwood flooring in St. Paul, MN, here’s what you need to know—and why many homeowners choose our team over mass-market alternatives.
The Problem with Prefinished and Mass-Market Flooring
Factory-made flooring often comes with limitations. These products usually have a thin wear layer and are made using veneer, not solid wood. That means they don’t last as long, especially in high-traffic areas. Click-together boards can also shift over time, causing uneven edges or gaps. Some products aren’t even made to be refinished at all.
Design flexibility is another issue. With prefinished flooring, you’re stuck with a short list of colors and finishes. That can make it hard to match your home’s trim, cabinets, or original floors. Older homes in St. Paul, especially those with unique layouts or woodwork, don’t always pair well with these one-size-fits-all products.
In many cases, these floors are installed by general contractors, not trained flooring specialists. That leads to rushed jobs, uneven seams, and short-term fixes.
Why Custom Hardwood Flooring Makes a Difference
At Timberwolf, we take a different approach. From the very first visit, we walk you through the full process and help you select materials that match your space and needs. We offer premium options like wide plank, engineered hardwood, and solid white oak. If sustainability is a priority, we can also recommend eco-friendly flooring materials that reduce waste and VOC emissions.
You can test stain options in your own home, so you can see how they look in your lighting. We use trusted products like DuraSeal stains and offer finishing options like water-based or oil-based polyurethane, as well as WOCA penetrating oil.
Every hardwood floor we install is customized to the home it’s going into. That means we account for wall shapes, subfloor condition, and layout changes. Whether your home is a new build or a historic property, we adapt our process to fit.
The Timberwolf Installation Process: What to Expect
When you schedule with us, we walk you through everything. A typical project takes around five days, depending on the size of the home and the finish you select. We ask that furniture be moved out ahead of time, and we give you guidelines on what can return and when.
We use commercial-grade tools and proven methods to install each board cleanly and securely. Our team never skips steps, and we work carefully to deliver great results without unnecessary delays. After installation, we apply your chosen finish and provide care instructions based on the product.
We also follow strict guidelines during the curing phase. Some finishes, like water-based polyurethane, allow light foot traffic after a few hours. Others, like oil-based products or WOCA oils, take longer. Either way, we’ll walk you through a clear timeline for pets, furniture, and rugs.
Why St. Paul Homeowners Trust Timberwolf
We’ve been in the flooring business for over three decades, and we’ve completed thousands of projects across the Minneapolis–St. Paul metro. Our clients in St. Paul come to us because they want something better than what big-box stores offer. They want a team that shows up on time, respects their home, and does the job right.
We have a 99% customer satisfaction rate and a reputation for clean work, honest guidance, and top-quality materials. We’re based in Circle Pines, which gives us easy access to St. Paul and surrounding neighborhoods. Whether you’re in Highland Park, Mac-Groveland, or Summit Hill, we can be there quickly.
We don’t just do installation, either. We also offer refinishing, repairs, buff and coat services, and long-term floor maintenance. That means we’re available whenever you need help—not just during the initial project.
Custom Floors That Add Long-Term Value
A custom hardwood floor isn’t just about appearance. It’s a lasting investment in your home. When done right, hardwood floors can last for generations with minimal upkeep. You can refinish them to change the color or update the sheen. If something gets damaged, individual boards can be repaired without tearing up the entire floor.
With the right materials and proper care, custom hardwood flooring stands up to daily use and adds value to your property. Whether you’re planning to stay in your home for decades or preparing to sell, solid flooring is a smart choice.
If you’re thinking about custom hardwood flooring in St. Paul, MN, we’d love to help. Call Timberwolf Hardwood Floors at 612-430-9595 or email us at timberwolfhardwood@gmail.com to schedule a consultation. You can also visit our showroom in Circle Pines to explore stain options and learn more about our process. Let’s build a floor that fits your space and lasts for years.